Are you missing out on easy money by not offering online fitness plans?
Updated: May 19, 2022
Working in fitness is exhausting. You get paid for your time, but there are only so many hours in a day and days in the week. It's an endless loop of getting people into the gym, chasing them down to sign up with you, only to overbook yourself and have no time for new clients. Your expertise shouldn't be limited by your schedule or location. This is why it's so important to expand your business to include online coaching.
As a personal trainer or gym owner, most of your revenue is from gym memberships. Those members can usually be upsold to take group classes or one-on-one personal training, which is great, but at the end of the day, you still run into restrictions like gym and class capacities, and hours in a day. Introducing online coaching programs gives you access to an unlimited number of clients to train. Package your fitness program digitally, and allow clients to access them through an app or website. There are no longer time, capacity, or location restrictions. You can even do a combination of both in-person and online training, which allows you to train more clients than ever before. This maximizes your services and grows your business. It's a win-win.
Gyms and studios have limitations. You can only have a certain number of trainers/instructors and you only have so much capacity for your group classes. Online fitness programs don’t have these types of constraints. In fact, location and price are no longer deterrents of new clients. Digital memberships and programs tend to be more affordable, which allows you to target the home workout crowd like never before. You can create a vast digital library that can be marketed to many people. Technology gives you the ability to reach and connect with your target audience. You can work with an unlimited number of people in any location.
Offering online coaching helps you grow beyond the gym -- without trading more hours for dollars. Package up your already-made workouts and sell them online. Why limit yourself to one client, one hour at a time, when you could train that one client, AND make money off that same plan from hundreds more?
There are tons of options out there for personal trainers to choose from when it comes to offering your content online. They all have pros and cons associated with them and every trainer has specific needs. Most of the options available charge to use their workout builders and tools to communicate with your clients, whether you are making money or not. You are also fully responsible for marketing your own content with no other alternative to being discovered. At PerfectForm we have created a marketplace for trainers and their plans to be easily discovered by clients in our community. Not only can you sell to your network, you can also access our network. PerfectForm doesn't think it's fair to charge you for our tools to build workouts and communicate with clients so we only make money when you do! We take a small transaction fee each time you sell one of your workout plans. This lets you use our marketplace and tools with zero risk, you will not be charged if you don't make any money. Our success comes from your success! If you want to learn more and see if you qualify to coach, apply right away on PerfectForm. (LEARN MORE)